⢠Designing, implementing, and facilitating annual marketing strategies and plans for the organization. ⢠Planning and administering the marketing operations budget of the organization. ⢠Developing and administering marketing database that includes prospect and client information, access to financial documents and reports, applications of mailing list, etc. ⢠Making hiring and staffing decisions within the marketing department. ⢠Managing daily activities with marketing and press communication agencies. ⢠Assisting the sales department to meet its goals objectives. ⢠Oversee Website Management - Content maintenance and additions. Analyze sources and conversions of traffic. ⢠Email Marketing â create, update and maintain emails, and auto-responder campaigns to support overall marketing and sales goals. ⢠Advertising Management â identify, maintain and monitor advertising campaigns. ⢠Lead Funnel â manage the tracking of visits, conversions, calls, referrals, etc. and their progress through the sales process by source to predict future sales results and optimize overall lead generation ROI.
Manage the B2C client acquisition email marketing efforts for three companies with over 2.0 million emails monthly. Responsible for the creative, distribution and analysis of all marketing and transactional email communications while managing two lead databases of over 4 million names each. Progrexion is the marketing company of record for Lexington Law credit repair advocacy firm (national). ⢠Primary manager of all strategy, concepts, testing, segmentation, deployment, and analysis of email marketing campaigns to 4+ million subscribers ⢠Implemented subject line, segmentation, creative, offer, copy, frequency, and other testing on all emails deployed ⢠Established new modular email template for faster campaign production, brand consistency and email best practices ⢠Streamlined the new email creation and implementation process from a 2.5 week cycle to a 2-3 day cycle ⢠Developed behavior and event based triggers for specific subscriber segments ⢠Responsible for the copy, implementation, QA, and deployment of the weekly and monthly emails ⢠Increased click through rate, inbox deliverability, increased email interaction by more than 52% in 4 months and increased email sales over 30% month over month. ⢠Managed several in-house MTA solutions and Email Service Providers (ESPs).
Manage the B2C conference email marketing efforts with over 1.5 million emails monthly. Responsible for all the creative, distribution and data analysis for over 50 events on market during any given 12-week period. ⢠Managed email address acquisition via opt-in and opt-out programs. Assisted in the design and methodology of in-house data analysis reporting tool. ⢠Creation of all graphics and copy in tandem with Conference Directors and Executive Team. ⢠Constant A/B testing and tweaking for optimal click-through-rates and online/phone conversions.
Clients and Projects: ⢠Several email marketing clients with various requirements and goals. ⢠Marketing and consumer buying behavior logic consulting for automated email marketing and customer relationship management software platform for m3tr1cs Business Solutions. (Software Development company) ⢠Offset and digital print buying and wholesale negotiations for Maximum Xposure. (Marketing Company for Realtors) ⢠Created production processes, sales department and methods, and business consulting activities for Triumph, LLC. (Digital printing and Marketing Company) ⢠Restructured sales department activities & rebuilt sales team for Terra Soft Solutions & Yellow Dog Linux. (High performance computer cluster company) ⢠Produced all marketing materials, sales slicks and web presence for Nexus Net Cards, Inc. (Calling and universal access card company) ⢠Recommended production changes and automation in graphic design department for newspaper circulars for PRO Hardware. (National buying group for local hardware stores)
Developed all marketing and sales materials, website presence, managed sales and business development for new Real Estate marketing company in Colorado through traditional and non-traditional channels. Managed two employees in the marketing department, five salespeople and two customer service representatives. ⢠Increased customer base from 80 to over 350 in less than 6 months. Most were added after sales program was changed to a seminar style program (see next item). ⢠Rebuilt cold calling sales model to seminar type sales. Successfully marketed and filled bi-weekly sales seminars with potential Real Estate professional prospects and increased closing rates to over 80%. ⢠Planned all direct mail and email advertising to support sales model. Managed and groomed client and lead databases to maximize sales and marketing ROI. ⢠Developed client marketing ordering portal in the lead management back-end to increase sales and client awareness of products and services.
Structured all marketing and business development for new telecommunication and Internet Company in Colorado. Led design of all business collateral, identity branding and web design/production. Worked closely with sales team of two territory managers and six salespeople along with managing one IT and one graphic design employee. ⢠Took monthly re-occurring income from under $5,000 to over $32,000 in less than 6 months with local PR, Marketing and enhanced materials and training for Sales Team. ⢠Developed and signed several major regional homebuildersâ exclusive contracts for development sites in Colorado. ⢠Managed the integration of two wireless ISP companies after acquisition. Merged both networks into existing company network and responsible for transitioning customer base, products and pricing.
Responsible for all aspects relating to in-store marketing for 52 retail locations across the West and Midwest. Scheduled and produced all marketing materials including offset, screen, & digital printing. Managed the opening of all new retail locations (32) relating to advertising and public relations. ⢠Prepared and managed the annual visual merchandise budget of $2.5 million ⢠Contracted national distribution company and reduced shipping expenses over 50% for marketing material delivery to stores. ⢠Planned all aspects of yearly promotions and in-store events for all locations. ⢠Member of Point-of-sale Oracle transition committee and the lead for the Advertising Department.
Master of Science
Bachelor
Concentration: Liberal Arts, Minors in Economics and Political Science with a strong concentration in Marketing.
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